RESUME

References available by request

Ithaca College, Ithaca, New York.

Bachelor of Arts. Double Major:

Drama and History. Directing Concentration.

Culver Academies: Honors in Music and Theater

Ithaca College: Senior Honors in Theater.

Founder

Leading an international team of editors and AI film makers to create video content.
Developing end-to-end video entertainment for social media that creates brand sponsorship opportunities. Featuring stand alone and episodic storytelling that drives to streaming services.
Nimble creative and campaign development that shortcuts the expensive, traditional agency experience.
Leveraging 15 years of Performance Brand Advertising best practices through consulting services. Helping clients tune their creative work to get better performance and optimize through testing.
Consulting on AI optimization. Leveraging what AI does well while avoiding the costly, time consuming pitfalls.
Introduce an organized, cooperative, collaborative system for creative development that creates an accountable, transparent workspace.
Designed to answer three key questions for creative professionals: “What does success look like? How do we measure success? And - How will I know if I'm doing a good job?”
Identifying gaps in creative expertise and filling them on a project basis through execution, training, or bringing in talent.

Senior Copywriter & Content Writer

Responsible for Creative writing and strategy for the following channels:
- National television, radio, print, email, web, blogs, phone systems and product development.
Writing performance advertising with a strong data background.
Direct voice talent, art directors, audio engineers and production associates.
Client-facing subject matter expert for Creative and Conversion.
Dramatically increased budgets and gross margins through creative breakthroughs and improved phone system sales performance.
Successfully launched new campaigns and grew budgets with creative breakthroughs.
Revived old campaigns that were facing burnout.
Wrote storybooks and brand positioning for the children’s toy line: Stuffies.

KEY ACHIEVEMENTS

Wrote, presented and sold the first two rounds of work for 4imprint helping us win our most profitable client ever and kicking off the 4imprint For Certain campaign. Helping grow the company from $500 million to over $1.4 billion.
Wrote the longest running direct response commercial in history for Bosley Hair Restoration. A radio breakthrough that translated to TV and ran for over 10 years, solidifying the relationship with our most profitable DR client.
Developed a creative breakthrough for Physicians Mutual that hit DR metrics while elevating the brand with distinctive assets: An animated talking tooth that kicked off an omni-channel campaign.
Improved day one performance for Grainger by leveraging and re-purposing their brand work.
Lead end-to-end creative development that hit performance metrics while elevating the brands.
Developed a process to fast track creative development to help brands like Joybird, Adorama, and Touch of Modern get on air quickly for promotional events using existing assets and AI tools.
Integrated AI into every step of the creative process, identifying invaluable tools to help creatives do their best work while discovering how to avoid pitfalls that can make AI productions slow and expensive

Associate Creative Director

CORE RESPONSIBILITIES

Writing big ideas, campaign concepts, and TV spots for all clients.
Pitching ideas, presenting, and selling work.
Handled all production touch points as solo creative director.
- Directing illustrators and editors for animatic development.
- Awarding jobs to directors and production companies.
- Directing casting sessions and casting talent.
- Directing voice over and on-camera talent.
- Bringing in editors and other creative specialists on a project basis.
- Managing client expectations through the creative process and on shoots.
- Travel as acting creative director to supervise TV shoots.
- Director for smaller productions.
- Directing edit sessions.
- Collaborating with art directors and designers to create spots and assets.
- Directed animators for animated characters.
Giving presentations to educate various teams about the creative process and department.
Created training videos and led training sessions.
Proficiency with various forms of Generative AI.
- Discovered synergy between AI tools for end-to-end creative development.
  - ChatGPT (prompt tuning) → Midjourney (art) → Runway (animation) → Elevenlabs (VO & SFX) → Veo3 (ground up assets) → LoRAs (models) → Premiere Pro (editing).
- Creating custom GPTS for project management, creative resources, and AI assistants.
- Image creation for concept development and animation.
- Created spots using only AI assets.
- AI-generated videos and AI-assisted ads.
- Creating AI voices and voice over through my performances.

Actor: Joey Vitale, Tina’s Brother

Principal actor in an interactive show.
Responsible for regular performances, solo acts, and encouraging audience participation.
The show was met with rave reviews. Positive reception extended the run.
High demand allowed us to move to a bigger venue at the Mall of America.

Assistant Director: Old Wicked Songs

Directing Intern: Private Lives

Responsible for aiding Peter Rothstein in mounting two Guthrie main stage productions.
Responsible for attending all rehearsals and preview performances.
Kept detailed notes for acting and design improvements.
- Collaborated with Peter to implement notes.
Worked with principal actors to rehearse scenes and run lines.
Both shows were met with positive reviews and sold out most performances.